I write it, shoot it, publish it and run the ads behind it, with no separate designer, videographer or media buyer required. Three years of data quality control before this means I read the results as carefully as I make the work.
I work across the full loop: build the asset, drive traffic to it, and report what actually happened. Fashion and lifestyle content is where I built the audience; the marketing work is what I do with it.
Keyword research, on-page structure, metadata and content planning for WordPress and WooCommerce sites.
Google Ads and Meta Ads set up and monitored live, covering audience targeting, creative, budget structure and daily optimisation.
Responsive WordPress and WooCommerce sites: theme customisation, plugins, product catalogues, on-page SEO.
Content strategy, calendars and short-form video that earns reach beyond the existing follower base.
Concept, script, shoot and edit handled independently, with no separate production budget required.
Google Analytics, Ads dashboards and platform insights, read plainly, including when something underperformed.
A responsive e-commerce storefront for a clothing label, built end to end and taken live. Payment integration is the remaining step.
Planned, launched and monitored live campaigns on Google and Meta as part of my digital marketing certification. Real spend, real audiences, tracked to completion.
I built my own fashion and lifestyle channel as a testing ground, which is how I learned what actually moves reach. Across 45 reels in 90 days it drew 7.1M views, 98.8% of them from people who did not already follow me. The audience is 72.6% women, 54.8% aged 25 to 34, and 81.3% in India.
* Instagram Insights, 90 days to 27 July 2026.
My top performing reels:
One reel and one story per campaign as standard: concept, script, shoot and edit handled independently, then republished as a collaborative post on the brand's own handle, with discount codes and comment-to-DM funnels where the brief called for direct response.
Campaign view counts as of July 2026.
Client campaigns across paid and organic, WordPress and WooCommerce builds, and content production. Running my own channel as an owned testing ground for what works.
SEO, social media marketing, content strategy, WordPress, AI marketing tools, Google Analytics, Google Ads and Meta Ads.
Quality control and validation of scientific datasets: 300+ manuscript datasheets standardised for publication, cruise metadata corrected and verified. Three years of treating data as something to check rather than assume.
Open to full-time roles in Kerala / Goa, and to freelance projects anywhere. Tell me the brief, and I'll come back with an approach and a quote.
